Founder story

Syrta Geldof has nearly a decade of experience in creative industries, and spent five years as a marketing & PR consultant at ArtPublicity, an arts-focused communications agency. During this time, she recognized that creative projects require more than just promotion, they need comprehensive business development and strategic partnerships to truly thrive. Syrta observed that when projects have substance and significance, publicity naturally follows.

This foundational approach forms the core of her philosophy: building from the roots up to elevate creative initiatives. Drawing on her unique background in law, business, and art history—combined with her decade of hands-on experience—she established the green art project in 2023 to cultivate these principles.

Today, she assembles the perfect team tailored specifically to your project's unique requirements, drawing from a curated network of specialized freelancers, from visionary creatives to strategic thinkers.