Masterly

Milan Design Week 2023

"Ensuring flawless execution and coordination for a cultural showcase"

Masterly – The Dutch in Milano is an annual exhibition during Milan Design Week, where over a hundred Dutch designers and companies present their work at the historic Palazzo dei Giureconsulti, adjacent to the Duomo. Curated by Nicole Uniquole, the event features a diverse array of disciplines, including architecture, furniture, textiles, construction, accessories, art, craftsmanship, galleries, and design academies.

For the 2023 edition, which marked Masterly's inaugural presentation in its new prestigious venue at Palazzo dei Giureconsulti, we provided comprehensive operational support throughout the entire fair. We ensured seamless execution across all aspects of the exhibition, including participant coordination and management of the extensive fringe program—encompassing the opening reception, press events, lecture series, designer presentations, and strategic networking functions—allowing the Dutch design showcase to make a powerful impact at one of the world's most influential design gatherings.